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Saturday, December 27, 2008 - 8:30 AM
http://timesofindia.indiatimes.com/Business/India_Business/An_index_to_measure_star_power_soon/articleshow/3892779.cms
The Times of India
An index to measure star power soon
26 Dec 2008, 0143 hrs IST,
Meenakshi Sinha, TNN
. . .
The pan-India
project will cover 10,800 respondents aged between 15-50 years across nine
regions of the country. Developed by Hansa, a market communications and services
research group (that also conducts the Indian Readership Survey) and Percept
Talent Management (PTM), it will be released twice a year.
The first
findings are expected in February 2009. The Indian endorsement industry is
estimated to be worth Rs 1,000 crore. . . .
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