http://timesofindia.indiatimes.com/Business/India_Business/An_index_to_measure_star_power_soon/articleshow/3892779.cms

The Times of India
An index to measure star power soon



. . .

The pan-India project will cover 10,800 respondents aged between 15-50 years across nine regions of the country. Developed by Hansa, a market communications and services research group (that also conducts the Indian Readership Survey) and Percept Talent Management (PTM), it will be released twice a year.

The first findings are expected in February 2009. The Indian endorsement industry is estimated to be worth Rs 1,000 crore.   . . .

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